JE PLEURE, OR “IM CRYING” IN FRENCH, IS MORE THAN JUST A PHRASE - ITS A SYMBOL OF THE POWERFUL AND COMPLEX EMOTIONS THAT TEARS CAN EXPRESS. 

BASED IN THE CITY OF DUNEDIN, NEW ZEALAND, JE PLEURE IS A ONE OF A KIND BRAND THAT EMBODIES THE CREATIVE VISION OF ITS FOUNDER, JACK KING. 

WITH A FOCUS ON CAPTURING THE RAW ENERGY AND INTENSITY OF CRYING, WE TRANSFORM THIS POWERFUL EMOTION INTO A DYNAMIC ART FORM THAT RESONATES WITH AUDIENCES AROUND THE WORLD.

FROM THE DEEPEST SADNESS TO THE MOST PROFOUND JOY, WE BELIEVE THAT CRYING HOLDS ENDLESS MEANINGS AND POSSIBILITIES. 

SEE YOU SOON.